The Appalachian Highlands Economic Aid Directory — or Region A.H.E.A.D. — was created to support Northeast Tennessee small businesses impacted by the COVID-19 pandemic. Our firm came together to produce videos for this organization for use on local TV and social media.
Scriptwriting
The goal of this video was to inspire members of the community to donate and get involved with Region A.H.E.A.D.’s effort. I aimed to create a script that conveyed the importance of the message in a way that personally resonated with the audience.
Mandi Shoemaker 