Eastman Naia™ cellulosic fiber is a material made from sustainably sourced wood that can be transformed into luxury fabrics. Through blogs and thought leadership articles, I aimed to position the Naia brand as an innovative, eco-friendly choice for the fashion world.
Blogs
I created blog posts sharing Naia news that lived on the brand’s website and could be shared on social media.
Thought Leadership
To establish the Naia brand as a thought leader in the sustainable fashion community, I ghostwrote monthly articles for three Naia executives.
Mandi Shoemaker 