The McClaskey Excellence Institute inspires leaders to take their business operations from ordinary to extraordinary. When undergoing a rebrand, I helped develop a set of multimedia materials for MEI’s coaches to use on their website and in classes.
Scriptwriting
MEI’s identity video needed to convey its new brand and attract new attendees to its classes. Working closely with MEI leaders, I created a script that captured their voice and their mission in a clear, direct way.
Mandi Shoemaker 