For more than 100 years, global specialty plastics provider Eastman has provided innovative solutions and products that people use every day. Through my work with Eastman’s Medical and Packaging businesses, I was tasked with translating complex information into engaging, readable content for potential partners and customers.
Articles
Ghostwriting for Eastman representatives, I created articles on topics including medical innovation and sustainable packaging for placement in leading industry publications.
Thought Leadership
To establish Eastman as a thought leader and give a more personal voice to the business, I ghostwrote monthly articles on industry “hot topics” for Eastman representatives.
Brochures
Brochures featuring “success stories” were a great tool for Eastman to show real-world product use. I wrote the copy for brochures that lived on the web and were used as handouts at sales meetings.
Social
To keep Eastman’s corporate Facebook, Twitter, and LinkedIn pages up to date, I wrote copy for social posts. Additionally, I created copy and managed creative direction and content calendar for Eastman’s Medical Polymers showcase page.
Video
Eastman partnered with customers to create videos that marketed products made with Eastman material. I managed the video projects, advised on creative direction, and wrote video scripts.
Press Releases
From new partnerships to innovative products, I drafted press releases sharing the latest Eastman news with the media.
Blogs
I wrote content for Eastman’s TritanMoldIt blog, a platform based on connecting customers with technical experts.
Emails
To engage with past customers and potential business leads gained from events, Eastman had many ongoing email marketing campaigns. I wrote email copy tailored to each specific audience and event.
Mandi Shoemaker 